This is a video in Brazilian portuguese… (with subtitles) but it's a must watch. It's about the creation of the logo for the 2016 Olympics in Rio.
I know there's a ton of controversy about this identity… Watch the movie, and make up your own mind.
Described as "insipid" in Creative Review… it seems designing an Olympic Identity is somewhat a poison chalice.
My opinion… it is the epitome of what an Olympic identity should be. Elegant, adaptable, recognisable, classic… with multiple layers of meaning and hidden imagery encased in it. A true, classic logo. I think Tatil – the agency who created this have done an outstanding job.
So, what do you think? Let me know in the comments…
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