Tuesday, 5 April 2011

You took my name…

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The Dorothy Collective have taken some well known brands, and turned them into art, by A) removing the brand name, and B) putting them on canvas.

If you're working on creating a brand, this is an object lesson in recognisability… if you remove YOUR brand name from the logotype… would you're customers still recognise you?
Food for thought. More on the project on The Dorothy Collective site, here.

Posted via email from CrocodileJock's Blog

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