Ok, so were just talking percentages here, but somehow simply rephrasing it a "if the world were a village of 100 people makes it a bit more, well, real.
And if you lived in that village and you knew, for instance that 1 person, one real person, was dying of starvation, what would you do about it?
This is stunningly good work from designer Toby Ng. The full set are on his website. Simplicity is a surprisingly difficult trick to pull off, ( as Albert Einstein reportedly said "Everything should be as simple as possible, and no simpler") and I think Toby has hit it just right. Not only that, but he's done it with great graphic wit.
So we've got work that looks good, makes people smile, and makes people think. Ticks all the boxes for me!
More great stuff from Toby Ng here.
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