From the "Nice idea, but it'll never run" department is this colourless Coke can by New York based Industrial/Product Designer Harc Lee.
Instead of the classic red & white Coke colour palette, a simple debossing effect conveys the brand… to "Help to reduce air and water pollution occurred in
its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of
energy and paint required to manufacture colored cans will be saved."
I'm not quite sure how you convey all the small print mandatories… and things like a barcode for instance, but it's a nice idea, nonetheless.
I'd love to see it run, maybe as a limited edition.
There's plenty more from Harc Lee on the behance network: http://www.behance.net/HarcLee
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